Sina's Growth Strategies in China |
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EXCERPTSThe Initial Years
Diversification Of ServicesThe number of Internet users in China skyrocketed from 4 million in June 1999 to 16.9 million in June 2000, registering a 323% increase. Sina's network of portals was designed to attract these users as well as those in other Chinese speaking countries. Sina's network of portals spanned four websites catering to online Chinese audiences in China, Taiwan, Hong Kong and in North America. The number of hits on Sina's four websites increased from around 5 million in June 1999 to 34 million in June 2000...
The Road AheadIn its effort to further increase the revenues from MVAS, Sina began acquiring companies that provided mobile content in China. One such acquisition was Memestar. This acquisition was completed in January 2003 for $20.8 million. It gave Sina an additional two million mobile content subscribers. Another significant acquisition that Sina made was Shenzhen-based Crillion Corporation. The acquisition announced in early 2004 involved payment of $125 million in both cash and stock by Sina. Exhibits
Exhibit I: Sina -consolidated statement of income (2000-04) |
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